Marketing challenge

Entrepreneurship is a big challenge if you ask anyone who has embarked on it. Be it investing your hard earned money, be it creating your product and hmm! being it marketing the product are always some of the hard challenges some one need to really face in order to understand the unpredictable nature of business. One small mistake will land you into a bad patch, demotivate and demoralize.

After deciding to enter into the world of entrepreneurship probably the biggest challenge one would face is marketing and selling. The very difference of prompt payment from a customer or his readiness to adhere to the specified Manufacturing Retail Price from the supplier depends on how efficiently one does the marketing and how strong the product is popular in the market.

How a product becomes a popular product in a market depends on several factors, like

• Creation of brand identity
• The attractiveness of the logo and captions
• How easily a customer can relate him with this identity
• How the company does cheaper and great advertisements and promotions in large numbers
• How prompt and strong is the technical or customer support is
• and such lots of factors...

This blog is just a place where I would like to vent my feelings on the techniques we try and experiment..