The attention span of the consumers have reduced so heavily with numerous medias small and large vying to capture their attention. So it is of paramount importance for us to come up with a mixed plan of reaching people so that they remember the brand. In our research we came across some of the interesting promotion medias that might suit in an Indian market scenario.
- Small and Catchy Fliers - The biggest cost is printing. With volume like 10000 the printing cost could go up to Rs. 2 per copy for a decently designed flier and it might add up another 25 paise for distributing it. Assuming it
- hits the right audience
- and the amount of wastage is 75%
- It reaches 2500 people
- Even if it generates a 5% lead, you get 250 calls and 50 of them could be productive
- Effectively it costs us Almost Rs. 450 per one end customer.
- From here on, it is up to the organization to maintain and improve sales with the customer
- Local TV Media in popular areas - We came across this interesting media quite recently. People usually sit in Restaurants for at least for 30 minutes while having food and their attention will definitely set on these TVs for at least some time. Though this is not effective in producing more leads, it will definitely make it a memorable brand.
- Free Stickers - Distributing free stickers which are well designed, to your friends and relatives and ask them to stick these on their vehicles. This is a slow but effective advertisement as the sticker stays for a long time and the people you meet definitely remembers the brand or at least the logo.
- Stickers/banners on Local Public Transport Vehicles - This was one of the methods used by JustDial.com and quite an inexpensive one as well. JustDial became very popular with this technique and is a household name now.
- Organize A Contest - A contest with some prizes to be given by big dignitaries will definitely attract attention from public and newspapers. This will be a very very effective viral marketing strategy.
